Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference
International journal of retail & distribution management, 2020-06, Vol.48 (7), p.707-725 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-09-2019-0315
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