Understanding consumer motivations in online social brand engagement participation: Implications for retailers
International journal of retail & distribution management, 2019-05, Vol.47 (5), p.511-529 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-08-2018-0151
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