Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India
International journal of retail & distribution management, 2020-06, Vol.48 (5), p.517-536 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-02-2019-0042
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