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Effects of misleading online advertisements on the purchase intention of mature Chinese consumers for dietary supplements

British food journal (1966), 2023-10, Vol.125 (11), p.4062-4091 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2023-0029

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