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The Impact of Website Quality on Online Purchase Intention: The Mediating Effect of e-WOM, Jordan Context

International Journal of Professional Business Review, 2023-06, Vol.8 (6), p.e02143 [Peer Reviewed Journal]

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  • Title:
    The Impact of Website Quality on Online Purchase Intention: The Mediating Effect of e-WOM, Jordan Context
  • Author: Aljabari, Mohammed A ; Joudeh, Jamal M ; Aljumah, Ahmad Ibrahim ; Al-Gasawneh, Jassim ; Daoud, Mohammad Khalaf
  • Subjects: Customer Satisfaction ; Electronic Word ; Jordan ; Mouth (eWOM) ; Online Purchase Intention ; Trust ; Website Quality
  • Is Part Of: International Journal of Professional Business Review, 2023-06, Vol.8 (6), p.e02143
  • Description: Purpose: The objective of the study is to investigate how the quality of a website impacts the intent to purchase, as assessed by factors such as usability, quality of information, service interaction quality, eWOM, trust, and satisfaction.   Theoretical framework: This research has provided empirical evidence of the factors that influence the online shopping behavior of consumers.   Design/methodology/approach: The research was conducted using a quantitative approach, with SPSS statistical methods applied. An online survey was administered to 303 customers in Amman, the capital of Jordan.   Findings: The results suggest that website quality, customer trust, and satisfaction significantly and positively impact eWOM, thereby increasing the intent to purchase among consumers in Jordan's e-commerce sector.   Research, Practical & Social implications: This research offers valuable managerial principles to assist e-commerce businesses in improving their performance. It also provides valuable insights into the evaluation of eWOM and purchases intent in Jordan, serving as a foundation for future research in this area in Jordan and other countries.   Originality/value: this study provides a foundation for future research to investigate the complex and multifaceted nature of online customer behaviour in the e-commerce context
  • Language: English
  • Identifier: ISSN: 2525-3654
    EISSN: 2525-3654
    DOI: 10.26668/businessreview/2023.v8i6.2143
  • Source: ProQuest Central
    Dialnet
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