Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual Goods
Pacific Asia journal of the Association for Information Systems, 2018-01, Vol.9 (4), p.51-64Copyright Association for Information Systems Jan 2018 ;ISSN: 1943-7544 ;ISSN: 1943-7536 ;EISSN: 1943-7544 ;DOI: 10.17705/1pais.09403
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