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Transaction utility effects when quality is uncertain

Journal of the Academy of Marketing Science, 1997, Vol.25 (1), p.45-55 [Peer Reviewed Journal]

Copyright Sage Publications, Inc. Winter 1997 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDE

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