The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions
Journal of research in interactive marketing, 2019-06, Vol.13 (2), p.142-161 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2018-0080
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