“Oh My God! Buy it!” Analysis on the Characteristics of Anchor’s Speech in Live Broadcast E-Commerce and Purchase Intention: A Linguistic Perspective
SAGE open, 2023-07, Vol.13 (3) [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 2158-2440 ;EISSN: 2158-2440 ;DOI: 10.1177/21582440231202126
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