Are brands forever? How brand knowledge and relationships affect current and future purchases
The journal of product & brand management, 2006-02, Vol.15 (2), p.98-105 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420610658938
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