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Impulse purchases of new products: an empirical analysis

The journal of product & brand management, 2009-02, Vol.18 (1), p.27-37 [Peer Reviewed Journal]

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Title:
Impulse purchases of new products: an empirical analysis
Author: Harmancioglu, Nukhet ; Zachary Finney, R ; Joseph, Mathew
Subjects: Buying behaviour ; Consumer behavior ; Consumer psychology ; Decision making ; Innovations ; New products ; Product development ; Product introduction ; Psychological aspects ; Purchasing ; Self esteem ; Statistical analysis ; Studies
Is Part Of: The journal of product & brand management, 2009-02, Vol.18 (1), p.27-37
Description: Purpose - This paper aims to examine consumers' cognitive processes and motivations for making impulse purchases of new products.Design methodology approach - A total of 157 consumer surveys were collected and these were analyzed using structural equations modeling.Findings - There are two major findings: new product knowledge and consumer desire for excitement and esteem promote impulse buying intention and behavior.Originality value - The paper is among the first to determine how impulse purchases of new products differ from impulse purchases of other types of products. In doing so, the paper builds on the substantial body of work surrounding impulse purchases.
Publisher: Santa Barbara: Emerald Group Publishing Limited
Language: English
Identifier: ISSN: 1061-0421
EISSN: 2054-1643
DOI: 10.1108/10610420910933344
Source: Alma/SFX Local Collection
ProQuest Central

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