The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
Marketing letters, 2017-06, Vol.28 (2), p.241-253 [Peer Reviewed Journal]Springer Science+Business Media 2017 ;The Author(s) 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9404-3
Full text available
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||