User generated content presenting brands on social media increases young adults' purchase intention
International journal of advertising, 2020-01, Vol.39 (1), p.166-186 [Peer Reviewed Journal]2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2019 ;ISSN: 0265-0487 ;EISSN: 1759-3948 ;DOI: 10.1080/02650487.2019.1596447
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