Effects of Interactivity on Website Involvement and Purchase Intention
Journal of the Association for Information Systems, 2010-01, Vol.11 (1), p.34-59 [Peer Reviewed Journal]Copyright Association for Information Systems Jan 2010 ;ISSN: 1536-9323 ;EISSN: 1536-9323 ;DOI: 10.17705/1jais.00218
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