What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
Journal of marketing, 2016-05, Vol.80 (3), p.60-78 [Peer Reviewed Journal]Copyright © 2016, American Marketing Association ;2016 American Marketing Association ;Copyright American Marketing Association May 2016 ;ISSN: 0022-2429 ;ISSN: 1547-7185 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.15.0153 ;CODEN: JMKTAK
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