Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge
Psychology & marketing, 2022-03, Vol.39 (3), p.598-611 [Peer Reviewed Journal]2021 Wiley Periodicals LLC ;2022 Wiley Periodicals LLC ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21583
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