Relating Online, Regional, and National Advertising to Firm Value
Journal of marketing, 2016-07, Vol.80 (4), p.39-55 [Peer Reviewed Journal]Copyright © 2016, American Marketing Association ;2016 American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.14.0231
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||