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You look familiar: how Malaysian Chinese recognize faces

PloS one, 2012-01, Vol.7 (1), p.e29714-e29714 [Peer Reviewed Journal]

COPYRIGHT 2012 Public Library of Science ;COPYRIGHT 2012 Public Library of Science ;2012 Tan et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License: https://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Tan et al. 2012 ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0029714 ;PMID: 22253762

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Title:
You look familiar: how Malaysian Chinese recognize faces
Author: Tan, Chrystalle B Y ; Stephen, Ian D ; Whitehead, Ross ; Sheppard, Elizabeth
Harpending, Henry
Subjects: Asian Continental Ancestry Group ; Asian students ; Bias ; Biometry ; Computer graphics ; Cultural differences ; Expatriates ; Eye ; Eye movements ; Face ; Face recognition ; Female ; Fixation ; Fixation, Ocular - physiology ; Humans ; Information processing ; Internet ; Malaysia ; Male ; Migration ; Mouth ; Multiculturalism & pluralism ; Nose ; Pattern recognition ; Psychology ; Radio stations ; Recognition (Psychology) ; Social and Behavioral Sciences ; Studies ; Task Performance and Analysis ; Visual observation ; Visual tasks ; Young Adult
Is Part Of: PloS one, 2012-01, Vol.7 (1), p.e29714-e29714
Description: East Asian and white Western observers employ different eye movement strategies for a variety of visual processing tasks, including face processing. Recent eye tracking studies on face recognition found that East Asians tend to integrate information holistically by focusing on the nose while white Westerners perceive faces featurally by moving between the eyes and mouth. The current study examines the eye movement strategy that Malaysian Chinese participants employ when recognizing East Asian, white Western, and African faces. Rather than adopting the Eastern or Western fixation pattern, Malaysian Chinese participants use a mixed strategy by focusing on the eyes and nose more than the mouth. The combination of Eastern and Western strategies proved advantageous in participants' ability to recognize East Asian and white Western faces, suggesting that individuals learn to use fixation patterns that are optimized for recognizing the faces with which they are more familiar.
Publisher: United States: Public Library of Science
Language: English
Identifier: ISSN: 1932-6203
EISSN: 1932-6203
DOI: 10.1371/journal.pone.0029714
PMID: 22253762
Source: Open Access: PubMed Central
PLoS (Open access)
AUTh Library subscriptions: ProQuest Central
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You look familiar: how Malaysian Chinese recognize faces

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