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Positive Implicit Attitudes toward Odor Words

Chemical senses, 2007-07, Vol.32 (6), p.525-534 [Peer Reviewed Journal]

The Author 2007. Published by Oxford University Press. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org 2007 ;2007 INIST-CNRS ;The Author 2007. Published by Oxford University Press. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org ;ISSN: 0379-864X ;EISSN: 1464-3553 ;DOI: 10.1093/chemse/bjm021 ;PMID: 17488744 ;CODEN: CHSED8

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Title:
Positive Implicit Attitudes toward Odor Words
Author: Bulsing, Patricia J. ; Smeets, Monique A.M. ; van den Hout, Marcel A.
Subjects: Adult ; Attitude ; Biological and medical sciences ; Female ; Fundamental and applied biological sciences. Psychology ; Humans ; Implicit Association Test ; implicit attitude ; implicit measure ; indirect measure ; Male ; odor perception ; Odorants ; Olfaction. Taste ; Perception ; Psychology. Psychoanalysis. Psychiatry ; Psychology. Psychophysiology ; Reaction Time ; Sensory Thresholds ; Surveys and Questionnaires ; Time Factors ; Word Association Tests
Is Part Of: Chemical senses, 2007-07, Vol.32 (6), p.525-534
Description: Associations between certain odors and for instance health effects may lead to positive or negative attitudes toward these odors. However, in experiments we conducted using the Implicit Association Test (IAT), we encountered attitudes even to odor “words.” The IAT is based on the principle that reaction times measuring the association between words from a target dimension (in this case, odor vs. a neutral reference category) and an attribute dimension (i.e., positive or negative words) reflect the attitude to the target, where attitude-congruent associations between target and attribute are reflected by shorter reaction times. In a first experiment, we found distinctly positive attitudes to the concept odor in a student sample, which was replicated in a second experiment. In the main experiment, subjects in the aromatherapy group, who prefer using scented consumer products for relaxation purposes, showed a significantly more positive attitude toward odor words in the IAT than a control group, who did not have such a preference. The fact that results from the implicit test were not always associated with explicitly stated attitudes toward the odor words attests to the fact that the IAT measures the attitude of interest in a different way. As such, the IAT has added value in circumstances where explicit tests can be biased.
Publisher: Oxford: Oxford University Press
Language: English
Identifier: ISSN: 0379-864X
EISSN: 1464-3553
DOI: 10.1093/chemse/bjm021
PMID: 17488744
CODEN: CHSED8
Source: Geneva Foundation Free Medical Journals at publisher websites
MEDLINE
Alma/SFX Local Collection

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Positive Implicit Attitudes toward Odor Words

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