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OP46 Differences in online grocery delivery service use and food and drink purchase behaviour before and during the COVID-19 pandemic: a longitudinal analysis of UK purchase data

Journal of epidemiology and community health (1979), 2023-08, Vol.77 (Suppl 1), p.A23-A24 [Peer Reviewed Journal]

2023 Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ. ;ISSN: 0143-005X ;EISSN: 1470-2738 ;DOI: 10.1136/jech-2023-SSMabstracts.46

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  • Title:
    OP46 Differences in online grocery delivery service use and food and drink purchase behaviour before and during the COVID-19 pandemic: a longitudinal analysis of UK purchase data
  • Author: Yau, Amy ; Law, Cherry ; Cornelsen, Laura ; Kalbus, Alexandra ; Adams, Jean ; Boyland, Emma J ; Burgoine, Thomas ; de Vocht, Frank ; White, Martin ; Cummins, Steven
  • Subjects: COVID-19 ; Fast moving consumer goods ; Food ; Households ; Internet ; Pandemics ; Purchasing ; Sociodemographics ; Vegetables
  • Is Part Of: Journal of epidemiology and community health (1979), 2023-08, Vol.77 (Suppl 1), p.A23-A24
  • Description: BackgroundOnline grocery delivery services (OGDS) provided a way to reduce physical contact with others during the COVID-19 pandemic. However, OGDS may not have been equally available to all households and may have exacerbated health inequalities. Pre-pandemic, OGDS use was more prevalent among higher-income households and was associated with some healthier purchasing behaviours. This study aimed to explore whether there were differences in the sociodemographic patterning of OGDS use and online grocery purchases, before and during the pandemic.MethodsItem-level take-home food and drink purchase data were obtained from the UK Kantar Fast Moving Consumer Goods Panel. Households were randomly sampled if residing in London and the North of England (n=1,245). Purchases from the early stages of the pandemic [23/03/2020–14/06/2020] (n=636,762), during the UK’s strictest lockdown period, were compared to the same period in 2019 [25/03/2019–16/06/2019] (n=562,573). Purchases were categorised as being bought online or in-store based on store type information. We categorised households as using OGDS: 1) in 2019 and 2020 (existing user), 2) in 2020 but not in 2019 (new adopter), 3) in 2019 but not in 2020 or 4) not in 2019 or 2020 (non-user). We used logistic regression to estimate the likelihood of being in each OGDS use category (yes/no) by sociodemographic characteristics. T-tests were used to test differences in monthly household purchases, overall and by food group. All analyses were conducted in Stata SE 16.ResultsHouseholds with an annual income of ≥£40,000 were more likely to be existing users (OR 2.18, 95% CI 1.20 to 3.94 for £40,000-£50,000 vs <£20,000). Households with shoppers aged ≥65 years vs 18–34 years were more likely to be new adopters (OR 2.30, 95% CI 1.10 to 4.80). New adopters had the greatest reduction in mean monthly in-store shopping, -2.7 occasions (95% C -3.3 to -2.1) [-33.8%]. Among existing users, mean monthly online purchases increased by 16,891 kcal (95% CI 8,171 to 25,610) [+27.9%], but the mean proportion of energy that was from fruit and vegetables decreased, -1.7% (95% CI -2.9 to -0.5) [-21.3%].DiscussionHigher rates of adoption among the oldest age group may reflect greater caution due to higher risk of severe illness from COVID-19 with age. Reductions in fruit and vegetable purchases relative to other food categories could have negative health implications. However, it was not possible to discern whether this was a consumer-led change in purchasing behaviour or due to product shortages.
  • Publisher: London: BMJ Publishing Group LTD
  • Language: English
  • Identifier: ISSN: 0143-005X
    EISSN: 1470-2738
    DOI: 10.1136/jech-2023-SSMabstracts.46
  • Source: ProQuest One Psychology
    Alma/SFX Local Collection
    ProQuest Central

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