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Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping

Sustainability, 2023-04, Vol.15 (8), p.6448 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15086448

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  • Title:
    Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping
  • Author: Almeida, Giovana Goretti Feijó de ; Almeida, Paulo ; Cardoso, Lucília ; Lima Santos, Luís
  • Subjects: Analysis ; Area planning & development ; Authenticity ; Brand equity ; Brand image ; Content analysis ; Economic development ; Geography ; Interdisciplinary aspects ; Logos ; Mapping ; Power ; Product quality ; Qualitative analysis ; Strategic management ; Sustainability ; Tourism
  • Is Part Of: Sustainability, 2023-04, Vol.15 (8), p.6448
  • Description: Several approaches to the concept of the territorial brand have been given over time, which has generated different contextualizations to and applications of the concept. In order to homogenize and clarify the concept, the present paper aims to present the state-of-the-art of this theme through an interdisciplinary mapping of the uses and functions of the territorial brand. To this end, the study adopts a qualitative analysis approach, integrating content analysis with the historical method encompassing an interdisciplinary cultural-historical mapping. The results point to a clear and fertile body of theory, which, in turn, suggests a fertile path for future studies. The findings reveal more than 15 centuries across four dimensions of analysis: characteristics, uses, functions and discourses of the territorial brand. Different trends and future research agendas for this area are also discussed. The practical value focuses on the application of the four dimensions of analysis as a tool for territorial management and planning for territorial managers and decision-makers.
  • Publisher: Basel: MDPI AG
  • Language: English
  • Identifier: ISSN: 2071-1050
    EISSN: 2071-1050
    DOI: 10.3390/su15086448
  • Source: GFMER Free Medical Journals
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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