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Tüketicilerin Bütünleşik Pazarlama İletişimi Faaliyetlerine Yönelik Tutumlarının İncelenmesi: Mobilya Sektörü Örneği

İşletme Araştırmaları Dergisi, 2019-03, Vol.11 (3), p.1712-1726

ISSN: 1309-0712 ;DOI: 10.20491/isarder.2019.700

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