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THE APPEAL OF NOVELTY: THE EFFECT OF PRICE TAG PRESENTATION ON THE PURCHASE INTENTION OF NEW PRODUCTS

Revista eletrônica da administração (Porto Alegre), 2024-05, Vol.30 (1), p.875-892 [Peer Reviewed Journal]

EISSN: 1413-2311 ;DOI: 10.1590/1413-2311.397.117742

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