skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption

The Journal of Asian finance, economics, and business, 2020-10, Vol.7 (10), p.989-998 [Peer Reviewed Journal]

COPYRIGHT(C) KYOBO BOOK CENTRE ALL RIGHTS RESERVED ;ISSN: 2288-4637 ;EISSN: 2288-4645

Full text available

Citations Cited by
  • Title:
    Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption
  • Author: QALATI, Sikandar Ali ; LI, Wenyuan ; VELA, Esthela Galvan ; BUX, Ali ; BARBOSA, Belem ; HERZALLAH, Ahmed Muhammad
  • Is Part Of: The Journal of Asian finance, economics, and business, 2020-10, Vol.7 (10), p.989-998
  • Description: Electronic commerce is becoming a significant hub for sourcing products/services which helps organizations to connect with potential customers and gain competitive advantages, though little empirical work focuses on small businesses operating in developing countries to date. Increasingly, companies are looking to utilize social media to connect with stakeholders and pursue several benefits. This study aims to investigate the technological, organizational, and environmental (TOE) factors that influence small- and medium-sized enterprises' (SMEs) social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly-selected respondents (owners, executives, and managers) from SMEs in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 316 responses and for structural equation modeling. The research findings include the direct influence of TOE factors (relative advantage, interactivity, visibility, top management support, and institutional pressure) on SMEs' SM adoption, and in turn SM adoption also has a positive influence on SMEs performance. Moreover, the coefficient of determination of the study showed that 77.7% of the variation in SM adoption occurs because of TOE factors and 29.8% variation in SMEs occurred because of SM adoption. This paper has implications for practitioners and scholars interested in exploring the SM adoption and usage by SMEs.
  • Publisher: 한국유통과학회
  • Language: Korean
  • Identifier: ISSN: 2288-4637
    EISSN: 2288-4645
  • Source: Alma/SFX Local Collection
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait