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Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing

Frontiers in psychology, 2021-11, Vol.12, p.713739-713739 [Peer Reviewed Journal]

Copyright © 2021 Deng, Lin and Chen. 2021 Deng, Lin and Chen ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.713739 ;PMID: 34867592

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  • Title:
    Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic Processing
  • Author: Deng, Weiwei ; Lin, Yingxing ; Chen, Lijun
  • Subjects: environment esthetics ; esthetic emotion ; first impression ; photograph esthetics ; Psychology ; visual appeal ; visual esthetics
  • Is Part Of: Frontiers in psychology, 2021-11, Vol.12, p.713739-713739
  • Description: This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.
  • Publisher: Frontiers Media S.A
  • Language: English
  • Identifier: ISSN: 1664-1078
    EISSN: 1664-1078
    DOI: 10.3389/fpsyg.2021.713739
    PMID: 34867592
  • Source: PubMed Central (Open access)
    DOAJ Directory of Open Access Journals
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    GFMER Free Medical Journals
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