Country of ownership change in the premium segment: consequences for brand image
The journal of product & brand management, 2018-01, Vol.27 (7), p.871-883 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2017-1651
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