Brand engagement without brand ownership: a case of non-brand owner community members
The journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840
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