An analysis of consumer reactions to green strategies
The journal of product & brand management, 2013-04, Vol.22 (2), p.118-128 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421311320997
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