Performance consequences of brand equity management: evidence from organizations in the value chain
The journal of product & brand management, 2003-07, Vol.12 (4), p.220-236 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2003 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420310485032
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