An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions
The journal of product & brand management, , Vol.27 (2), p.146-157 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2016-1282
Full text available