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Increasing graduates’ interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice

The Journal of personal selling & sales management, 2024-01, p.1-18 [Peer Reviewed Journal]

ISSN: 0885-3134 ;EISSN: 1557-7813 ;DOI: 10.1080/08853134.2023.2289701

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