Configurations of Marketing and Sales: A Taxonomy
Journal of marketing, 2008-03, Vol.72 (2), p.133-154 [Peer Reviewed Journal]Copyright 2008 American Marketing Association ;Copyright American Marketing Association Mar 2008 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.72.2.133 ;CODEN: JMKTAK
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