Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
Journal of interactive marketing, 2012-11, Vol.26 (4), p.198-208 [Peer Reviewed Journal]2012 Direct Marketing Educational Foundation, Inc. ;Copyright Elsevier Science Ltd. Nov 2012 ;ISSN: 1094-9968 ;EISSN: 1520-6653 ;DOI: 10.1016/j.intmar.2011.11.004
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