Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention
Journal of interactive marketing, 2015-11, Vol.32, p.26-36 [Peer Reviewed Journal]2015 Marketing EDGE.org. ;Copyright Elsevier Science Ltd. Nov 2015 ;ISSN: 1094-9968 ;EISSN: 1520-6653 ;DOI: 10.1016/j.intmar.2015.09.003
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