Enhanced Product Presentation with Augmented Reality: The Role of Affective Reactions and Authenticity
HCI in Business, Government and Organizations, p.55-70 [Peer Reviewed Journal]Springer Nature Switzerland AG 2021 ;ISSN: 0302-9743 ;ISBN: 9783030777494 ;ISBN: 3030777499 ;EISSN: 1611-3349 ;EISBN: 9783030777500 ;EISBN: 3030777502 ;DOI: 10.1007/978-3-030-77750-0_4
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