Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites
Business & information systems engineering, 2021-08, Vol.63 (4), p.349-366 [Peer Reviewed Journal]The Author(s) 2020 ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1867-0202 ;ISSN: 2363-7005 ;EISSN: 1867-0202 ;DOI: 10.1007/s12599-020-00660-1
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