A binding tie: why do customers stick to omnichannel retailers?
Information technology & people (West Linn, Or.), 2023-04, Vol.36 (3), p.1126-1159 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-3845 ;EISSN: 1758-5813 ;DOI: 10.1108/ITP-01-2021-0063
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