Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy
International journal on semantic web and information systems, 2019-07, Vol.15 (3), p.16-34 [Peer Reviewed Journal]COPYRIGHT 2019 IGI Global ;Copyright IGI Global Jul-Sep 2019 ;ISSN: 1552-6283 ;EISSN: 1552-6291 ;DOI: 10.4018/IJSWIS.2019070102
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