The impact of non-stereotypical gender role endorsement in live broadcasting on consumers' purchase intention
Frontiers in psychology, 2024, Vol.15, p.1359952-1359952 [Peer Reviewed Journal]Copyright © 2024 Fu, Huang and Chen. ;Copyright © 2024 Fu, Huang and Chen. 2024 Fu, Huang and Chen ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1359952 ;PMID: 38566947
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