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Antecedents and outcomes of digital influencer endorsement: An exploratory study

Psychology & marketing, 2019-12, Vol.36 (12), p.1267-1276 [Peer Reviewed Journal]

2019 Wiley Periodicals, Inc. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21274

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