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Corporate strategies: Coyden Food alters Asian appetite

Country monitor (New York, N.Y.), 1997-06, Vol.5 (25), p.1

Copyright Economist Intelligence Unit Jun 25, 1997 ;ISSN: 1070-5961 ;ISSN: 1528-4530 ;EISSN: 2048-4607 ;CODEN: CSSBE9

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  • Title:
    Corporate strategies: Coyden Food alters Asian appetite
  • Subjects: Corporate planning ; Corporate profiles ; Fast food industry ; Franchising ; Manycompanies
  • Is Part Of: Country monitor (New York, N.Y.), 1997-06, Vol.5 (25), p.1
  • Description: Coyden Foods Asia Pacific is an Indonesian-owned fast food chain that sells across Asia as the franchise holder of US-based chains Wendy's and Hartz Chicken Buffet. The company has an ambitious goal: to increase its sales from the current $40 million to $500 million by the turn of the century. Coyden is relying on 3 basic principles - no diversification, commitment to the franchise business model and recruitment of the best staff possible.
  • Publisher: New York: The Economist Intelligence Unit N.A., Incorporated
  • Language: English
  • Identifier: ISSN: 1070-5961
    ISSN: 1528-4530
    EISSN: 2048-4607
    CODEN: CSSBE9
  • Source: ProQuest Central
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