Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?
Journal of nonprofit & public sector marketing, 2019-08, Vol.31 (4), p.428-450 [Peer Reviewed Journal]2018 The Author(s). Published with license by Taylor & Francis Group, LLC. 2018 ;ISSN: 1049-5142 ;EISSN: 1540-6997 ;DOI: 10.1080/10495142.2018.1526748
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