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Exploring the Factors Impacting Seller Performance During Online Sales Events in the E-Commerce Marketplace in India

International journal of Asian business and information management, 2022-01, Vol.12 (3), p.1-20 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1947-9638 ;EISSN: 1947-9646 ;DOI: 10.4018/IJABIM.294100

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