Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

Journal of business ethics, 2010-10, Vol.96 (2), p.169-186 [Peer Reviewed Journal]

2010 Springer ;Springer Science+Business Media B.V. 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0461-x ;CODEN: JBUEDJ

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