The influence of real women in advertising on mass market fashion brand perception
Journal of fashion marketing and management, 2011-01, Vol.15 (4), p.486-502 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1361-2026 ;ISSN: 1758-7433 ;EISSN: 1758-7433 ;DOI: 10.1108/13612021111169960
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