skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Reflection of Bratislava Retail Network in Selected Aspects of Consumer Behaviour

Verslas: teorija ir praktika, 2014-09, Vol.15 (3), p.279-284

COPYRIGHT 2014 Vilnius Gediminas Technical University ;2014. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2014.28

Full text available

Citations Cited by
  • Title:
    Reflection of Bratislava Retail Network in Selected Aspects of Consumer Behaviour
  • Author: Kita, Pavol ; Grossmanová, Marta
  • Subjects: accessibility ; Analysis ; attractiveness of retail stores ; Consumer behavior ; consumer behaviour ; Customer relations ; Economic aspects ; Economy ; retail network ; Stores
  • Is Part Of: Verslas: teorija ir praktika, 2014-09, Vol.15 (3), p.279-284
  • Description: The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behavior and lifestyle of its consumers. From the marketing point of view, it characterizes the current retail network in Bratislava and presents the main trends in the development of retail stores in Bratislava. It shows, on the one hand, how the importance of consumer behaviour rise in the decline economic prosperity during last years, while on the other hand, how the concentration in retail declines the chances for success of small independant food retail stores during last recent years. The authors used methodes, e. g. multidimentional scaling, GIS, for testing assesses the significance of these changes on the sample involving 11.389 repondents interviewed. The paper presents the results of research project VEGA No. 1/0039/11 Geographical Information System as a Source of Strategic Innovation of Enterprise from the Point of View of Strengthening its Competitiveness.
  • Publisher: Vilnius: Vilnius Gediminas Technical University
  • Language: English;German;Lithuanian
  • Identifier: ISSN: 1648-0627
    EISSN: 1822-4202
    DOI: 10.3846/btp.2014.28
  • Source: CEEOL: Open Access
    ProQuest Central
    DOAJ Directory of Open Access Journals
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait