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Executive summary of “How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention”

The Journal of consumer marketing, 2015-09, Vol.32 (6), Article JCM-09-2015-044 [Peer Reviewed Journal]

ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-044

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  • Title:
    Executive summary of “How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention”
  • Subjects: Market research/consumer behaviour ; Marketing
  • Is Part Of: The Journal of consumer marketing, 2015-09, Vol.32 (6), Article JCM-09-2015-044
  • Publisher: Emerald Group Publishing Limited
  • Language: English
  • Identifier: ISSN: 0736-3761
    EISSN: 2052-1200
    DOI: 10.1108/JCM-09-2015-044
  • Source: ProQuest One Psychology
    ProQuest Central
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