The influence of firm behavior on purchase intention: do consumers really care about business ethics?
The Journal of consumer marketing, , Vol.14 (6), p.421-432 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 1997 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363769710185999
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