The interactive influence of country of origin of brand and product involvement on purchase intention
The Journal of consumer marketing, , Vol.27 (2), p.180-188 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761011027277
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