The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention
Asia Pacific journal of marketing and logistics, 2007-01, Vol.19 (1), p.75-86 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;Emerald Group Publishing Limited 2007 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850710720911
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